LibGuides: FCS 285 Fashion Forecasting: Trends

Mapping the past year's trends

Fashion databases

WindowsWear
Please create an account with your UM email for the first use, then log-in subsequently. Resource provides competitive research, information, insights, and trends for visual creatives to enhance and coordinate their brand’s physical and e-commerce environments. Content includes best-in-class visual merchandising, retail design, window displays, product packaging, e-commerce, and more, of the hottest global brands.

We Wear Culture (Google)
Images and stories about fashion, from more than 180 museums, fashion institutions, schools, archives and other organizations

Fashion magazines

The links below lead to the coverage of articles in key fashion magazines in the library databases. You can search for articles within the different magazines (and limit by years). You can also visit the magazines' websites to see the latest issues: wwd.com, vogue.com, harpersbazaar.com, instyle.com, allure.com, esquire.com, gq.com

Women's Wear Daily
Vogue
Back issues are searchable but include text only. The library has recent issues in print.
Harper's Bazaar
InStyle
Allure
Esquire
GQ - Gentlemen's Quarterly
Back issues are searchable but include text only. The library has recent issues in print.

Forecasting future trends

The following sites, mentioned in your textbook, may prove useful in identifying trends:

Fashion Snoops
An important global trend forecasting agency
WGSN Key Trends 2021 and beyond
A "global authority on consumer and design trends"
Trendstop
A fashion trend innovation agency, founded in 2002
Trend Tablet
A site dedicated to understanding how trends grow, evolve and flow
Nelly Rodi Consumer Trends
An international innovation & creativity agency
Peclers Paris (blog)
Dedicated to trend forecasting and creative strategy
PromoStyl (blogs)
Their fashion blog may prove useful!
Trend Hunter
Free resources include trend reports