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MK 476 Applied Research


This Research Guide is designed to familiarize MKT 476  students with library databases and internet resources chosen to support the course learning objectives.  In particular, the library instruction component meets the following course learning objectives:

  • To learn how to identify, track down and use a wide variety of sources in the service of responsible research and scholarship
  • To examine some of the best writing by marketing scholars 

Quick links

Marketing Associations
Marketing associations have benefits:  

  • Learn more about what your peers are doing
  • Expand your network  
  • Participation in different groups within the industry can provide benefits for your business and career

American Marketing Association 

ANA - Association of National Advertisers 

Data & Marketing Association (DNA)  formerly the Direct Marketing Association 

American Advertising Foundation 

Advertising Research Foundation 


WOMMA Word of Mouth Marketing Association 

Know your Marketing Terms
Marketing Terms 

American Marketing Association's Marketing Power Dictionary