When looking at the market it is important to identify who will potentially be buying your product. For example:
Who are the current customers? | |
What is the purchasing power of target customers? | |
Lifestyles of customers? |
Many of this data can be found via government resources such as the US Census or Bureau of Labor Statistics. Some commercial data providers use government data in conjuction with their own survey data for their estimates and forecasts.
United States
American Factfinder
American FactFinder, from the U.S. Census Bureau, provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys including the Decennial Census, and American Community Survey. Use AmericanFactFinder to create tables, maps, and reports of customized demographics.
Consumer Expenditure Survey
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tables, databases, news releases, reports, and public-use microdata files.
Population Reference Bureau (PBR)
PRB analyzes complex demographic data and research to provide the most objective, accurate, and up-to-date population information in a format that is easily understood by advocates, journalists, and decisionmakers alike.
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.