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MK 453 Marketing Research

Welcome

Welcome
This Research Guide is designed to familiarize MK 453  students with the library databases and internet resources chosen to support the Research Proposal Assignment. 

Sample Topic search

Search WindowsWear for Ideas! 

  • What role do Pop-Pops have in Marketing Brands?  How well do they work?  Find out more...
    Search Business Source Complete for more information 

     
  • Augmented Reality in Marketing.  Virtual Reality in Marketing. 
    Search Business Source Complete for more information 

L'Oreal augmented reality acquisition helps with online brand experience