MK 453 Marketing Research

Academic journals include :

• Articles written by experts in the field for scholars, researchers and students
• Academic journals, often called scholarly journals, contain peer reviewed articles.
• Articles are often long and include jargon.
• Academic journals articles will almost always include citations and references.
• Academic journals are often published monthly or quarterly. 

Popular Magazines 

• Designed to inform the general reader.
• Articles tend to be short and written by staff writers and sometimes public intellectuals.
• Popular magazines often include pictures and are often published weekly.
• Popular Magazines rarely include citations and references. 

Trade journals

• Written for the industry audience.  For example, Candy is written for the manufactures, sales people, and vendors in the candy industry.  T
• Articles are generally written by paid staffers, vendors and professionals in the industry.  
• Trade journals rarely include citations or references.