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MK 453 Marketing Research


This Research Guide is designed to familiarize MK 453  students with the library databases and open resources chosen by Ms. Lowe to support the Research Proposal Assignment. 

Periodical publication types

Academic journals include :

  • Articles written by experts in the field for scholars, researchers and students
  • Academic journals, often called scholarly journals, contain peer reviewed articles.
  • Articles are often long and include jargon.
  • Academic journals articles will almost always include citations and references.
  • Academic journals are often published monthly or quarterly. 

Popular Magazines 

  • Designed to inform the general reader.
  • Articles tend to be short and written by staff writers and sometimes public intellectuals.
  • Popular magazines often include pictures and are often published weekly.
  • Popular Magazines rarely include citations and references. 

Trade journals

  • Written for the industry audience.  For example, Candy is written for the manufactures, sales people, and vendors in the candy industry.  T
  • Articles are generally written by paid staffers, vendors and professionals in the industry.  
  • Trade journals rarely include citations or references. 

Harvard Business Review

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Wall Street Journal RSS Feed

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