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MK 453 Marketing Research

Demographic Data

American Factfinder
American FactFinder, from the U.S. Census Bureau, provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys including the Decennial Census, and American Community Survey. Use AmericanFactFinder to create tables, maps, and reports of customized demographics.

Consumer Expenditure Survey 
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tablesdatabasesnews releasesreports, and public-use microdata files.

Population Reference Bureau (PBR)
PRB analyzes complex demographic data and research to provide the most objective, accurate, and up-to-date population information in a format that is easily understood by advocates, journalists, and decision makers alike.

Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.