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MK 453 Marketing Research

Consumer Behavior

  • Consumer Expenditure Survey
    This site consists of two surveys that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
  • Nielsen
    TV, online and mobile audience measurement; rankings and ratings in consumer media and marketing behavior.
  • ACSI (American Consumer Satisfaction Index) 
    The American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction in the United States. This strategic economic indicator is based on customer evaluations of the quality of goods and services purchased in the United States and produced by domestic and foreign firms with substantial U.S. market shares.


  • United States Census Bureau
    The Census Bureau is the leading source of quality data about the nation's people and economy..
  • Population Reference Bureau (PBR)
    PRB analyzes complex demographic data and research to provide the most objective, accurate, and up-to-date population information in a format that is easily understood by advocates, journalists, and decision makers alike.
  • Pew Research Center
    Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.

Surveys and Polls

  • Consumer Confidence Survey 
    From the University of Michigan, this survey provides basic information about consumer confidence, one indicator of consumer spending.
  • American Time Use Survey 
    This survey measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing. From the Bureau of Labor Statistics.
  • Roper Center for Public Opinion 
    The Roper Center provides polling data on all sorts of public opinion topics.