The Communication Research Guide is designed to help you navigate sources in a variety of related disciplines. You'll learn about critical methods, resources, and the structure of the profession
You may want to reference this guide if you are enrolled in any of the following classes:
You may also find useful information in some of our other Research Guides, including:
You can always get in touch with the owner of this guide, Dusty Folds, if you have questions.
In 2011 the CEO and co-founder of Netflix, Reed Hastings, sent a strange e mail to all of his customers.
"I messed up. I owe you an explanation," Hastings said. Hastings confessed that he had not been as lucid as he could have been about Netflix's recent decision to raise its pricing and change its service offerings. The email seemed to be strange, a desparate attempt to connect with a customer base in the wake of some changes in communication technology that could alienate a loyal following.
The recent changes in Netflix's business model raise a number of issues about communication, entertainment, culture, and the circulation of intellectual property. The University of Montevallo's own Dr. Jay Cofield was contacted by Technology Review, a periodical published by MIT, and was asked to weigh in on the matter. Cofield sees streaming video and programming as a service with an increasingly social function.
Collaberative viewing, group chats, and other changes could open a whole new set of questions that those of us in technology and mass communication studies should care about. How is information created and disseminated? What tools are available to interpret and measure the ways that people process, consume, and circulate information?
The resources this guide holds will allow you to begin answering some of these questions. If you run into any problems along the way, please don't hesitate to get in touch with a librarian.